Jon Farzam’s Blog

How to Create and Implement an Effective Hotel Marketing Plan

How to Create and Implement an Effective Hotel Marketing Plan

Creating and implementing an effective hotel marketing plan is critical for attracting and retaining guests. A well-crafted marketing plan can help hotels increase occupancy rates, generate revenue, and build a strong brand identity.  Identify Your Target Audience The...

Best Practices for Revenue Management in Hotels

Best Practices for Revenue Management in Hotels

Revenue management is a critical aspect of hotel management. It involves maximizing revenue by optimizing pricing, inventory, and distribution strategies. Effective revenue management can help hotels increase profitability, improve guest satisfaction, and stay...

How Hospitality Experts Can Use Social Media to Their Advantage

How Hospitality Experts Can Use Social Media to Their Advantage

Social media platforms have revolutionized how people interact with one another and with businesses. Proper knowledge about social media is vital for hospitality organizations as it allows them to reach out to their target customers and improve their performance. Here...

Emerging Tech in the Hospitality Industry

Emerging Tech in the Hospitality Industry

Due to the sector's competitive nature, it's essential that you keep track of the latest technology trends in the hospitality industry. With the help of technology, businesses can lower their costs, improve their processes, and increase their revenue generation...

2023 Hotel Design Trends

2023 Hotel Design Trends

Due to the pandemic and its effect on the hotel industry, its trends have sped up their evolution. It's now impossible to catch up with the various changes happening within the sector. In 2023, here are a few hotel trends you can expect to see. Access to Smart Rooms...

How to Prep Your Hotel for the Holidays

How to Prep Your Hotel for the Holidays

The arrival of December means that the holiday season is upon us. This means that it's time for people to travel and spend time with their families. Many of them will be staying at hotels during the holidays. To make their stay as enjoyable as possible, your hotel...

Top Qualities of a Luxury Hotel

Top Qualities of a Luxury Hotel

People visiting a hotel have different expectations when it comes to their stay. However, luxury brands need to stand out from the crowd. They may have other locations and rewards programs, but guests still want to see a few common characteristics. Here are the top...