Jon Farzam’s Blog
The Art of Hotel Design: Balancing Aesthetics and Functionality
When it comes to designing a hotel, it's not just about creating a space that looks visually appealing. A successful hotel design must strike a delicate balance between aesthetics and functionality. It should be a place that not only captivates guests with its beauty...
How to Create and Implement an Effective Hotel Marketing Plan
Creating and implementing an effective hotel marketing plan is critical for attracting and retaining guests. A well-crafted marketing plan can help hotels increase occupancy rates, generate revenue, and build a strong brand identity. Identify Your Target Audience The...
Best Practices for Revenue Management in Hotels
Revenue management is a critical aspect of hotel management. It involves maximizing revenue by optimizing pricing, inventory, and distribution strategies. Effective revenue management can help hotels increase profitability, improve guest satisfaction, and stay...
How Hospitality Experts Can Use Social Media to Their Advantage
Social media platforms have revolutionized how people interact with one another and with businesses. Proper knowledge about social media is vital for hospitality organizations as it allows them to reach out to their target customers and improve their performance. Here...
Emerging Tech in the Hospitality Industry
Due to the sector's competitive nature, it's essential that you keep track of the latest technology trends in the hospitality industry. With the help of technology, businesses can lower their costs, improve their processes, and increase their revenue generation...
2023 Hotel Design Trends
Due to the pandemic and its effect on the hotel industry, its trends have sped up their evolution. It's now impossible to catch up with the various changes happening within the sector. In 2023, here are a few hotel trends you can expect to see. Access to Smart Rooms...
How to Prep Your Hotel for the Holidays
The arrival of December means that the holiday season is upon us. This means that it's time for people to travel and spend time with their families. Many of them will be staying at hotels during the holidays. To make their stay as enjoyable as possible, your hotel...
Top Qualities of a Luxury Hotel
People visiting a hotel have different expectations when it comes to their stay. However, luxury brands need to stand out from the crowd. They may have other locations and rewards programs, but guests still want to see a few common characteristics. Here are the top...
“Revenge Travel” Explained & How It’s Changed Hospitality
The travel and hospitality industry has bounced back from the pandemic. People worldwide were left stranded for two years as the pandemic affected the travel industry. However, now, after a couple of years, travelers are starting to feel like they are back on track...
Ways Gen Z Is Changing the Hotel Industry
For many years, hospitality professionals have been planning strategies to cater to the Millennial generation's needs. However, the oldest members of this demographic are now entering their 40s. This means that they are about to be joined by Generation Z. The guest...