by Jon Farzam | Oct 17, 2025 | business, Hospitality, Jon Farzam
In the age of endless competition and digital noise, it takes more than a great product to win customer loyalty. The businesses that stand out today aren’t just selling services or software—they’re selling a mission. Purpose-driven companies have cracked the code to...
by Jon Farzam | Sep 7, 2025 | business, Hospitality, Jon Farzam
Investing in hotels can be a lucrative venture, but it also comes with its own set of challenges and considerations. The hospitality industry offers investors opportunities for steady income and capital appreciation, but success depends on a thorough understanding of...
by Jon Farzam | Jul 20, 2025 | business, Hospitality, Jon Farzam
Outdoor spaces are becoming increasingly valuable in the hospitality industry. Whether it’s a rooftop terrace, garden, or poolside area, hotels can maximize these spaces to create memorable guest experiences. Utilizing outdoor areas effectively can also generate...
by Jon Farzam | Jun 10, 2025 | business, Hospitality, Jon Farzam
Securing press coverage can significantly boost your hotel’s visibility, build its reputation, and attract more guests. In today’s digital age, gaining media attention requires strategic planning and outreach. From crafting compelling stories to leveraging...
by Jon Farzam | May 10, 2025 | business, Hospitality, Jon Farzam
Video content is a powerful marketing tool in the hospitality industry. It allows hotels to showcase their unique features, amenities, and guest experiences in a dynamic and engaging way. Whether you’re promoting your hotel on social media, your website, or through...
