Securing press coverage can significantly boost your hotel’s visibility, build its reputation, and attract more guests. In today’s digital age, gaining media attention requires strategic planning and outreach. From crafting compelling stories to leveraging social media, there are several ways to garner positive press for your hotel. This blog will explore the best strategies to get your hotel noticed by the press.
- Develop a Unique Story Angle
Journalists are always looking for unique and newsworthy angles. When pitching your hotel to the media, focus on what sets your property apart from the competition. Is your hotel eco-friendly? Do you offer one-of-a-kind experiences? Perhaps you’ve recently renovated or launched a new initiative. Developing a unique story that ties into current trends or local events will make your hotel more attractive to journalists. - Build Relationships with Journalists
Building relationships with journalists and media outlets can lead to more opportunities for press coverage. Create a list of local and industry-specific reporters who cover hospitality, travel, and lifestyle topics. Follow them on social media, engage with their content, and offer them exclusive access to hotel events or new offerings. Being proactive in your relationship-building efforts can make journalists more likely to consider your hotel for future stories. - Leverage Social Media
Social media is a powerful tool for attracting press attention. Regularly posting high-quality content on platforms like Instagram, Twitter, and LinkedIn can help your hotel gain visibility. Tag relevant travel writers, bloggers, and influencers in your posts, and use popular hashtags related to hospitality and tourism. Additionally, promoting your hotel’s unique offerings and sharing behind-the-scenes content can catch the eye of journalists who are always looking for fresh and engaging stories. - Create a Press Kit
A well-organized press kit can make it easier for journalists to cover your hotel. Include key information such as your hotel’s background, unique features, high-quality photos, and press releases. The press kit should be easy to access on your website, and you should also have a digital version available to send upon request. By providing all the necessary resources upfront, you increase the likelihood of getting positive coverage. - Host Media Events or Press Tours
Invite journalists, travel writers, and influencers to experience your hotel firsthand. Hosting a media event, press tour, or even a weekend stay for selected writers can result in valuable coverage. Plan special activities or exclusive experiences during their stay, such as a cooking class with your chef or a guided tour of the local area. Providing an immersive experience gives the media a personal story to share with their audience. - Partner with Local Tourism Boards
Local tourism boards often collaborate with hotels to promote the region as a travel destination. Partnering with your local tourism board can help your hotel gain exposure through larger promotional campaigns. Tourism boards frequently work with the media to highlight the best accommodations in the area, increasing your chances of being featured in travel guides, magazines, or blogs.
Garnering press for your hotel takes effort, but the rewards in terms of increased visibility and bookings are worth it. By developing unique story angles, building relationships with journalists, leveraging social media, and hosting media events, you can attract positive media coverage. Press attention helps enhance your hotel’s reputation and brings in new guests eager to experience what your property has to offer.