The arrival of December means that the holiday season is upon us. This means that it’s time for people to travel and spend time with their families. Many of them will be staying at hotels during the holidays. To make their stay as enjoyable as possible, your hotel should be ready to welcome more guests.
Participating in the holiday season can help your hotel become more festive and help guests identify with your brand. Here are a few tips to help you integrate the season into your hotel’s operations.
Holiday Promotions
Hopefully, most of your holiday promotions are already in place, but it’s still not too late to start planning. A strong email campaign during the days before Christmas can help get the word out about your hotel’s promotions.
One of the most effective ways to get guests excited about your hotel’s holiday promotions is by holding various contests. Some of these include in-person and social media contests and sweepstakes.
Social Media Marketing
There are plenty of opportunities to tell stories during the holidays, and you can take advantage of these to promote your hotel’s holiday offerings. Change your photos and profile pictures to reflect the season’s theme and your hotel’s offerings. Social media lets you reach out to potential guests who won’t be staying with you this year, and you can inspire them to book their future stay.
Staff Appreciation
Despite the positive aspects of the hotel industry, it’s still important that employees can work over the holidays. This can be a massive burden for a hotel, as many staff members spend time with their families.
To ensure your staff members are happy, you must learn about their needs and preferences. Having a holiday spirit can help boost the staff’s performance, and it can help you provide them with various perks.
Hold a Holiday Event
The arrival of guests is usually a time of excitement, and your hotel should do everything in its power to ensure they have a great experience. To ensure that they have a memorable stay, arrange special events throughout the year, such as a cocktail hour or a New Year’s Eve dinner.
After all, the more you make your guests feel special, the more likely they will re-book their stay at other times of the year.