Outdoor spaces are becoming increasingly valuable in the hospitality industry. Whether it’s a rooftop terrace, garden, or poolside area, hotels can maximize these spaces to create memorable guest experiences. Utilizing outdoor areas effectively can also generate additional revenue through events and dining services. In this blog, we’ll explore the best ways to make the most of your hotel’s outdoor spaces.
- Create Relaxation Zones
Guests often seek outdoor areas where they can unwind and enjoy some fresh air. Transform part of your outdoor space into a relaxation zone with comfortable seating, hammocks, or even cabanas. Consider adding water features like fountains or ponds to create a tranquil ambiance. Relaxation zones encourage guests to spend more time outdoors and can enhance their overall experience at your hotel. - Outdoor Dining and Bars
Al fresco dining is a popular attraction for hotel guests, especially during the warmer months. Set up an outdoor dining area or bar where guests can enjoy meals or cocktails while taking in the surrounding views. If you have a rooftop or garden space, turn it into a seasonal restaurant or lounge. Offering themed dining experiences, such as a BBQ night or farm-to-table dinners, can also attract both hotel guests and locals to your property. - Host Outdoor Events
Outdoor spaces are perfect for hosting events like weddings, corporate retreats, or cocktail parties. Ensure that your outdoor areas are equipped with appropriate seating, lighting, and weather protection, such as tents or umbrellas. Marketing your hotel as a venue for outdoor events can bring in additional revenue, especially during peak seasons when people prefer to hold gatherings outside. - Wellness and Fitness Areas
With the growing interest in health and wellness, many guests appreciate the opportunity to work out or relax in outdoor settings. Set up a dedicated fitness area where guests can practice yoga, meditate, or participate in group exercise classes. Consider installing outdoor fitness equipment or a walking/jogging trail for those who want to stay active during their stay. Wellness-focused outdoor spaces provide guests with an added value that enhances their stay. - Incorporate Landscaping and Gardens
Beautiful landscaping can elevate the look and feel of your hotel’s outdoor areas. Invest in well-maintained gardens, greenery, and seasonal flowers to create an inviting atmosphere. If space allows, consider installing a garden where guests can walk or even hold intimate events. Some hotels have also incorporated vegetable or herb gardens that provide fresh ingredients for their on-site restaurants, adding a farm-to-table element to their dining offerings. - Utilize Outdoor Spaces for Entertainment
Offer entertainment options in your outdoor areas to keep guests engaged. This could include live music performances, movie nights, or poolside games. Install outdoor speakers or a projector for special events, and ensure there are plenty of seating areas for guests to relax and enjoy the entertainment. Fun, casual outdoor experiences can enhance guest satisfaction and encourage them to return for future visits.
Your hotel’s outdoor spaces are valuable assets that can improve guest experiences and increase revenue. By creating relaxation zones, offering outdoor dining, hosting events, and providing wellness activities, you can make the most of these areas. Beautiful landscaping and entertainment options further enhance the appeal, making your hotel a preferred destination for guests looking to enjoy the outdoors during their stay.