Jon Farzam’s Blog
The Real ROI: Why Purpose-Driven Businesses Outperform the Rest
In the age of endless competition and digital noise, it takes more than a great product to win customer loyalty. The businesses that stand out today aren’t just selling services or software—they’re selling a mission. Purpose-driven companies have cracked the code to...
What to Know About Investing in Hotels
Investing in hotels can be a lucrative venture, but it also comes with its own set of challenges and considerations. The hospitality industry offers investors opportunities for steady income and capital appreciation, but success depends on a thorough understanding of...
The Best Ways to Use Outdoor Spaces on Your Hotel Property
Outdoor spaces are becoming increasingly valuable in the hospitality industry. Whether it's a rooftop terrace, garden, or poolside area, hotels can maximize these spaces to create memorable guest experiences. Utilizing outdoor areas effectively can also generate...
Best Ways to Garner Press for Your Hotel
Securing press coverage can significantly boost your hotel's visibility, build its reputation, and attract more guests. In today’s digital age, gaining media attention requires strategic planning and outreach. From crafting compelling stories to leveraging social...
Creating Video Content for Your Hotel
Video content is a powerful marketing tool in the hospitality industry. It allows hotels to showcase their unique features, amenities, and guest experiences in a dynamic and engaging way. Whether you’re promoting your hotel on social media, your website, or through...
4 New York City Hotels That Are Worth the Splurge
New York City is home to some of the world’s most luxurious hotels, offering exceptional amenities, breathtaking views, and unforgettable experiences. While these hotels may come with a hefty price tag, they are worth every penny for travelers looking for a truly...
Employee Training Tips for Hospitality Workers
In the hospitality industry, employees are at the forefront of delivering memorable guest experiences. Proper training is crucial to ensure that staff can handle a variety of situations, provide excellent service, and adapt to the evolving needs of guests. In this...
Contactless Check-In: Pros and Cons
Contactless check-in has gained popularity in the hospitality industry, especially in the wake of health and safety concerns. This technology allows guests to bypass traditional front desk procedures and check in using their smartphones or kiosks. While contactless...
How to Enter the Hospitality Management Industry
The hospitality management industry is dynamic, offering a wide range of opportunities in hotels, resorts, restaurants, and event planning. If you’re passionate about travel, customer service, and leadership, a career in hospitality management might be the perfect...
How to Prepare Your Team for the Future of Hospitality
The hospitality industry is constantly evolving, and staying ahead requires forward-thinking strategies. Preparing your team for the future of hospitality is crucial to ensure they can adapt to new trends, technologies, and guest expectations. In this blog, we’ll...